Housing Can’t Wait ® Wins a Silver Anthem Award

A Defining Campaign with Long-Term Influence

Fahe’s Housing Can’t Wait® campaign has been honored with a Silver Anthem Award in recognition of our distinctive campaign brand and how we are using it to broaden understanding of the housing crisis facing Appalachia and to elevate the proven, community-driven solutions that are already making a difference.

Housing Can’t Wait is part of Fahe’s long-term effort to change the national narrative about Appalachia, amplify expert voices from the region, and drive investment into the communities we serve.

Why We Launched Housing Can’t Wait

Appalachia has been shaped for generations by underinvestment and persistent stereotypes that obscure the region’s talent, innovation, and leadership. These misperceptions limit opportunity and hinder the flow of capital into communities that are actively building a different future.

Fahe created the Housing Can’t Wait campaign to share data about the housing crisis, elevate local leaders whose expertise is often overlooked in national conversations, share impact stories that demonstrate what successful housing solutions look like in practice, shift perceptions of Appalachia, and invite investors, funders and policymakers to join this work and accelerate solutions at a critical moment.

“Earning a Silver Anthem Award reinforces the strength and credibility of our approach,” said Fahe Chief Communications Officer Lina Page.

“Partnering with 84 Agency, we built a digital hub that helps investors, funders, and policymakers understand the power of Fahe’s response to Appalachia’s housing crisis. The HousingCantWait.org site elevates expert voices, real impact stories, and resources designed for decision-makers.”

Recognition for Mission-Driven Work

The Anthem Awards, created by the team behind the Webby Awards, celebrate excellence in purpose-driven storytelling around the world. This year’s competition attracted more than 2,000 submissions from 42 countries. Entries are evaluated on the strength of their creative strategy, the clarity of their mission, and their measurable impact on society.

Receiving a Silver Anthem Award is a meaningful affirmation that Fahe’s communications work is accomplishing what we set out to do:

• Present the realities of Appalachia’s housing shortage with honesty and insight.
• Share stories that resonate beyond the region.
• Build understanding, credibility, and momentum for transformative change.

A Collaborative Effort

Fahe partnered with 84 Agency to develop the digital platform that brings together stories, data, and expert perspectives in one accessible place. Fahe Members contribute impact stories and share their perspectives via video interviews. Early engagement results underscore the campaign’s growing reach, with traffic increasing by 110 percent quarter over quarter. This signals a strong appetite for authentic narratives and credible information about housing in Appalachia.

What Comes Next

The Silver Anthem Award underscores the value of this work, but it is only the beginning. Housing Can’t Wait is a multi-year effort that will continue to evolve as we highlight local leadership, surface what the region is learning, and show what is possible when communities have the investment and attention they deserve.

This recognition strengthens our call to action: Join us. Invest in solutions that work. Listen to the region’s experts. Build a future where everyone in Appalachia has access to a safe, quality home. Because Housing Can’t Wait.